1. To convene the international community of women in football
By connecting peers, supporters and influencers across all roles to share and leverage our knowledge, experience and opportunities.
2. To educate stakeholders by advocating for gender equality, diversity, reform & integrity
By applying expertise in research, monitoring, policy development and public engagement.
3. To influence football’s leaders, stakeholders and institutions to deliver on gender equality commitments
By identifying issues, challenging unfairness, promoting collaborative dialogue, developing solutions and instigating change, and supporting our members to do likewise.
Our initial goals
We want to translate momentum from public commitments and statutory changes made during the reform process – into strategies, policies and actions to make them reality.
To that end, our specific goals for the first part of this campaign seek action and transparency on public commitments already made. These include:
Establishing a benchmark gender audit for football’s governing bodies, conducted by an independent 3rd party and published by FIFA. Progress on established gender inclusion metrics would be tracked by independent parties and published by FIFA every 24 months.
Developing a strong commercial strategy and performance benchmarks for the FIFA Women’s World Cup 2019.
Eliminating any rules or laws that bar women and/or girls from participating in the sport of football as players, fans, officials, and the like.